For those of you who have been in the online business world for a long time, you are certainly no stranger to affiliate marketing. Affiliate marketing is one of the most effective programs to earn huge income via the Internet in a relatively short time and with great results.
The way it works is quite easy, you have a task to sell products that have affiliates to consumers, if a sale occurs then you will get a commission according to the initial agreement.
The Mekari Journal blog will discuss in full what affiliate marketing is, the advantages, disadvantages, and mistakes that you should avoid when running this business model.
What is Affiliate Marketing?
Of the many Internet marketing business models, the most popular is affiliate marketing.
The working principle of this affiliate is commission-based sales, a simple example is when you successfully sell products or goods or services, then you automatically get money or commissions from selling these products.
Affiliate marketing is a business system by pays for someone’s services when that person is successful in selling the products or services of a merchant or company that has products or services with online marketing via the Internet and requires other people to sell their products/services.
Your position here is as a person who does not have products or services to sell, so you can help a merchant in marketing his products/services, and of course, we will get a commission for the sales we make.
How Affiliate Marketing Works
If you want to run affiliate marketing to the fullest, then you have to register with an affiliate web company and you will get an Affiliate link.
Then you promote the link on your website or blog, social media, or online forums, and whoever clicks through your link and makes a purchase, gets a commission.
The amount of commission or fee given varies, depending on the product/goods/services sold.
Affiliate marketing is a business model that can generate passive income and is relatively easy for beginners even if they don’t have their own website.
Advantages and Disadvantages of Affiliate Marketing
The advantages of affiliate marketing are:
- Small capital, does not even require capital at all.
- It’s very easy to get started.
- An industry with huge profits.
- Opportunity to earn big.
- Work from anywhere.
- There are many products that you can offer.
While the shortcomings or weaknesses of affiliate marketing are:
- Income comes from commissions so income is not fixed.
- It takes patience and hard work to be successful.
- Must compete with other affiliate marketers.
- It is not easy to choose the right product.
Difference between Affiliate & Reseller
Here are the differences between an affiliate and a reseller :
is an online business system by sells other people’s products or services without any conditions. You are only required to register without the need to buy or own the products or services that we offer.
Affiliate commissions are also not as big as reseller commissions, usually only around 20-40%.
is a system that can be run for an online business by selling other people’s products or services on the condition that we have to buy or own the product.
The commission given also varies, but is greater than the commission received by the affiliate, which is around 30-80%
Tips for Becoming an Affiliate Marketer
A. Get in the habit of studying information about the product or service that you are going to promote, before deciding to enter affiliate marketing for a product.
B. Choose a product that the market is interested in or a product that you like, so that apart from marketing you also get pleasure from these activities.
C. Create a website or blog for your business. This is the most important in running affiliate marketing. You should make a serious website by buying hosting and domain and don’t use a free website and domain for your affiliate business website.
D. Try the product you are selling first. Customers today are smart enough to judge the truth of a product, by trying it first you can give testimonials according to the actual benefits that you feel.
By sharing personal experiences, customers will have more confidence in the affiliate products you offer.
E. Make sure your blog or website also has useful content, not only as a place to advertise your products, especially if you promote affiliate products through websites or blogs.
By providing valuable website content, besides consumers will have an education related to products, they will also have the loyalty to always come to the website and make purchases.
F. Managing finances well, is also a prerequisite for successful affiliate marketing.
With good financial management, you will not only end up being an online affiliate sales force, but you can also increase to become a reseller who has a stock of goods so that you respond more quickly to consumer requests without having to wait for news from suppliers first.
10 Biggest Mistakes in Running an Affiliate Marketing Business
This affiliate program provides an opportunity for everyone, even beginners, to join.
However, to become a reliable affiliate, you must have a lot of experience and do a series of split tests to find the best technique for running affiliate marketing.
1. To Hard Sell
Usually, beginners are too frontal in offering products that they follow, so it makes the content on the website seem too forced.
Even though the most important thing is that the content on your website can educate readers on why they should buy through the affiliate link you have.
Do not create content with links such as “Buy Now”, or “Please Buy”, because these words seem too hard to sell and too pushy.
2. Join Other Affiliate Marketing Programs
The second mistake is to follow too many other affiliate marketing programs, indeed there is no prohibition, but as a beginner, you have to focus on the affiliate marketing program that you are currently participating in.
Do not be influenced by other affiliate marketing programs that provide attractive offers for you.
Because following many affiliates, it makes your mind split, none of you are successful in running because of a lack of focus.
3. Choosing the Wrong Affiliate Program
Many people join the wrong affiliate program because of the lure of large commissions.
Choose an affiliate program that you are interested in, so that you will not feel heavy when running it.
Before choosing an affiliate program, you can also do research first about the product you are going to sell.
Once you are absolutely sure and steady then you run it with confidence and enthusiasm.
4. Knowledge of Low Products
By recognizing the products you are selling, you will certainly gain more trust and credibility from customers.
At least, you know the advantages and disadvantages of the product so that if you explain the product it doesn’t seem like you’re making up.
5. Not Tracking Affiliate Links
Not tracking affiliate links is one of the trivial mistakes, why can it be called trivial?
Because if there is a sale, then you can’t know which products were sold, so you can’t maximize the products that are prospects for scaling up.
To make it easier to track, you can use a URL shortener service, such as google, bitly.com, and so on.
6. No Comparisons
One of the best techniques besides doing a review is to do a comparison with other products that are commensurate.
When people make a product purchase, they tend to narrow down their choices to just 2 or 3.
The comparison of these products can help buyers decide which product is the best.
Don’t forget to insert the affiliate link that you have on each product, so that if there is a purchase transaction you get a commission.
7. Easily Tempted by New Affiliate Marketing
New affiliate programs usually offer many features and bonuses for those who want to join.
This strategy does attract a lot of other affiliate marketers to join, but the problem is affiliate marketing is a business that requires high focus.
So that if many affiliate programs are followed, they will not focus, which in the end will make everything not work.
8. Don’t Have Your Own Website
In the world of affiliate marketing, it is advisable to have your own website. Because with a website, you can promote products to consumers by way of product reviews and comparisons.
In addition, the website functions as your identity, so the more famous your website domain is, the greater the chance that your products will be sold.
9. Websites Are Less Attractive
One of them can be by displaying easy navigation buttons and also to make your website more lively you can also add a discussion forum.
10. Choose Affiliates with High Payout Limits
Indeed, there are some affiliate programs that set a high payment threshold, so you have to work hard to reach the specified limit.
In addition, look for affiliates that offer payments in a period of time that is not too long, at least look for a weekly period with no payment threshold.
How? Are you ready to become a successful affiliate marketer? To be successful in the affiliate business, you must avoid the 10 mistakes above.
In addition, you also have to start to manage your finances. To make it easier to manage finances for your business, you can use accounting software.
Mekari Journal as an accounting and business program can be the answer to your financial and business management problems. With several price packages that can be adjusted.
The journal is able to provide facilities for various financial reports, company bookkeeping, managing financing, monitoring stock availability, and even providing convenience in the reconciliation process and tax reporting.
The journal also provides an affiliate or referral program with a commission of up to IDR 3 million! Check out more about the Journal referral program .
It has been fully explained what affiliate marketing is, how it works, and also the advantages and disadvantages of this program. Hopefully, the information above is useful.
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