This creative industry is closely related to businesses or businesses that involve out-of-the-box thinking. Currently, the creative industry is increasingly being carried out by various groups, including the Indonesian government.
Creative industries can be considered as driving the wheels of the economy, especially SMEs for the country as well as being a place of expression for many people.
Now, to understand what the creative industry is more clearly, let’s first discuss the meaning of the creative industry.
Understanding Creative Industries
The definition of creative industry, in general, is all processes of creation, creativity, ideas, and ideas from a person or group which can then produce works or products afterward. The creative industry itself is a combination of two words, namely industry and creative.
In the Big Indonesian Dictionary, the industry is an activity to process or process goods using facilities and equipment, while creative is an adjective that reflects that a person or group concerned has the creativity and ability to create.
The creativity produced by a person or group is later expected to help economic growth and can open new jobs for people in need.
Therefore, the creative industry is an important field that must continue to be developed over time and needs to be built together in its development because it is one of the pillars of the country’s economy.
Creative industries are various economic activities that result from thoughts or ideas based on talents, skills, and also to the creativity of each individual.
So, it can be said that the type of creative industry is not only a product that is physically present. However, products such as services can be considered as a type of creative industry as long as they have a role in the movement of the economy.
This type of creative industry is very dependent on the quality of a human resources because the results of creative thinking can only emerge from individuals who have reason and the ability to reason.
That’s why when you enter the creative industry, you will meet various intelligent individuals who have good skills and bright ideas.
Because it is related to this creativity, a creative industry must always be demanded to be innovative without compromising the functionality of its products.
Understanding According to Experts
According to Simatupang, the creative industry is an industry that relies on skills, talents, and creativity that have the potential to improve welfare.
According to the Ministry of Trade of the Republic of Indonesia 2009, the creative industry is an industry that originates from the utilization of the skills, creativity, and talents of individuals in creating prosperity and employment opportunities.
This industry will focus on empowering the creativity of an individual.
According to the UK DCM Task Force: 1998, the creative industry is an industry originating from the creativity of individuals who are potentially able to create wealth and jobs through the exploitation and generation of the creativity and intellectual property of these individuals.
According to Howkins, the creative industry is an industry that has characteristics of excellence in terms of creativity in producing or creating various creative designs attached to the goods or services produced.
Types of Creative Industries and Examples
Creative industries are classified into several types and can be said to be quite varied. From this type of creative industry, you can develop it into a variety of businesses.
Let’s discuss one by one, what are the types of creative industries.
1. Advertising Industry
The advertising industry, of course, falls into a sub-category of the creative industry because to make engaging ads, producers need brilliant ideas.
Take for example the advertisement from Ramayana, a clothing store that is quite famous in Indonesia, which was made for promotion during Eid in 2018.
Produced by Dimas Djayadiningrat, the advertisement is packaged brilliantly without forgetting the element of affordable clothing prices at Ramayana.
The process of producing advertisements that make an impression on people’s minds is not easy. The producer must go through a brainstorming process.
2. Handicraft Business
Forming crafts is not just shaping. The process from scratch to create a craft is quite long.
Starting from the issue of the surrounding environment, then brought into thought so as to give birth to a work that is useful and also has a selling value.
Not infrequently too, goods produced through skilled hands have their own philosophical values which are also no less selling.
Exact science combined with creative ideas will produce a design for any house or building.
This is why the results of architectural designs can also be called masterpieces because the architect pours out his creative ideas while wondering whether the idea will remain functional.
The involvement of elements of creative ideas is what finally makes architecture into the sub-category of creative industries.
4. Performing Arts
Performing arts itself is a reflection of how creativity, taste, and intention can be formed into something that can be enjoyed by humans.
Being entertaining does not mean that performing arts is a trivial thing to drive the economy.
In fact, areas that rely on tourism, are usually quite dependent on this art performance.
5. IT Industry in Interactive Software
This interactive software is not only a means of entertainment. The function of interactive software can also be extended to educational facilities.
To create educational software, of course, the developer or developer must pour out his creative ideas so that the software not only functions well but is also interesting.
To understand why software developers are considered to have a stake in this industry, you can read articles about UI/UX designers.
6. The World of Film and Video
The film and video-making industry is a place for creative ideas for content creators and film producers. Films and videos can be used as educational media and can also support other sectors, you know.
Take for example how film production in a place can turn it into a place for tourism, and support the surrounding MSMEs and others.
7. Musical Arts
Creating music can make it a place of expression as well as a medium for promoting a country.
Such as South Korea, America, and Japan where the music industry is advanced and can penetrate the international market.
Not infrequently also Indonesian artists began to go international such as Afgan and Agnez Mo, helping Indonesia in turning the wheels of the economy with music.
8. Fashion Designer
Beautiful and attractive clothes are the brainchild of brilliant designers. From a shirt, there is a message and a story.
Without the talent and creative ideas and innovations of fashion designers, the style of dress will be just like that.
Fashion performances will also taste bland if the work produced does not have an element of creativity in it.
9. Publishing/Printing Industry
The printing business also takes part in the running of a creative industry. You can find books that contain the results of individual and group thoughts in a printing business.
Without printing efforts to spread brilliant ideas from certain individuals or groups will certainly be a bit hampered.
10. Gaming Industry
Gaming is not just playing, but also enjoying walk-throughs and interesting storylines to play.
There are times when the game can also stimulate the thoughts of the people who play it and also make the circle of friends widens.
It can be said that the creative industry of gaming can be obtained from the side of the game maker and from the player’s side.
11. Television Media
Television also plays a role in shaping the viewer’s thinking. In addition, television programs are a place for people with bright ideas who want to entertain and educate the public at the same time.
12. Art and Antique Products
Antique and artistic products certainly cannot be separated from the type of business in the creative industry. Many artists pour their hearts and minds into art, including appreciating antiques. Items of high artistic value, of course, will produce high values as well.
13. Half Radio
Like radio and television, it can be used as a means of the creative industry. From playing music to making light and heavy talk segments, this can be done through radio broadcasts.
14. Design Art
Graphic and visual design is certainly included, there’s no one who isn’t creative here.
As designers, they are required to always innovate to create a design that is functional and can be enjoyed by the results.
15. Culinary Business
Food can be used as a medium for expressing creativity. An example of the application of this industry to the culinary world is fine dining 71st Omakase. Also, read how bookkeeping accounting software helps restaurants and cafes.
Examples of Creative Industries
Creative industries or business fields where all activities that produce a work also have several examples of the work produced. Some of the works of the creative industry are easy to find in everyday life. Here is an example of a creative industry.
1. Production of batik cloth
Batik is one of the traditional fabrics from Indonesia which is known by many countries and its existence is worldwide. In the production of batik cloth, of course, there are many processes that must be passed.
The process of producing batik cloth until it becomes a product that is ready to be marketed, of course, requires a lot of patience and creativity.
2. Filmmaking process
The process of making a film is a fairly long stage, starting from creating ideas, creating stories, script writing, recording, and editing until finally a film can be shown to the audience.
The resulting product in the form of a film is the fruit of the creativity of the parties involved in each process.
3. Puppet show or ballet
Wayang performances are traditional drama performances that feature wayang plays based on the background stories of each character, while ballet performances perform various arts in the form of drama, dance, to music with various stories as the background. Both are examples of creative industries that are thick with Indonesian culture.
4. Book printing
Book printing is an example of a creative industry where the production process involves the mass production of text and images. The products produced in the field of book printing are not only books, but also such as brochures, flyers, magazines, invitations, and others.
5. Fashion show
Fashion shows are activities or events that are usually held by fashion designers to show and introduce their works to the wider community.
The process of a fashion show is an activity that requires creativity because it involves many parties, from fashion designers, models, and providers of fashion products to fashion supporters.
6. Content creators
The content creator is one of the jobs that are currently widely practiced and is almost always needed in every sector of the creative industry.
A content creator is tasked with creating various content materials in the form of writing, images, videos, sound, or a combination thereof. Going through every process of becoming a content creator, takes a lot of creativity and bright ideas.
Creative Industry Benefits
The creative industry is one of the fields that support the country’s economy. Creative industries in Indonesia also not only have various types but also have a myriad of benefits for society and the country.
The main benefit of the creative industry is to foster creativity and innovation from every business person. This is also supported by the state of Indonesia with a large number of human resources, especially in the productive working age.
As a means of supporting the country’s economy, the creative industry is also getting more attention from the state. The creative industry is also expected to be one of the biggest fields for developing the industry today.
Because of the importance of the existence of this creative industry, it is impossible to depend on many sectors of nature.
Given the limited nature of natural resources, the Indonesian state must also take appropriate steps and actions in developing creative industries without reducing natural resources which are increasingly depleting.
Government Policy Regarding Creative Industries
The importance of the existence of the creative industry makes the government issue several mandatory policies to make the creative industry continue to develop properly. The following are some government policies to improve the creative industry in Indonesia.
1. Integrating Assets and Potential
The first government policy in the creative industry sector is to integrate assets and the potential for creative development. Maximized asset management can be a source of capital in this creative industry.
By integrating one’s creative assets and potential, the community will always participate directly and compete to produce their creativity.
2. Encourage Innovation and Creativity
The government should support brilliant ideas and innovations in the form of providing capital to facilities to realize this creativity.
Because of this, business activists will continue to be encouraged to create innovations with a variety of creativity to produce something.
These ideas often invite competition between business partners. However, it also makes people more motivated to create innovations that are out of the box.
3. Establish Bekraf (Creative Economy Agency)
Establishing a Creative Economy Agency or commonly referred to as Bekraf is one of the government’s efforts to strengthen the creative industry sector.
Bekraf is one of the institutions established by the president with the aim of providing a forum or facility for people who have ideas and creativity to be realized.
The existence of the Bekraf institution can also encourage the community to continue to produce new innovations to become a work.
This institution is also a form of government policy that can improve the country’s economy because it presents fresh ideas.
4. Regulation and Support Creativity
Regulation and supporting the creativity of the nation’s children is one of the government’s obligations. Creativity really must be regulated and supported, one way is by providing copyright protection to creators, innovators, to business people.
This is because one’s creativity is an economic commodity that can be traded.
Without regulation and support from the government, creativity can be lost and change hands because of its unrealized form.
In Indonesia itself, there are already regulations with the establishment of a copyright and intellectual rights protection law.
Currently, there are recommendations for the best accounting software for various creative industries. Moreover, the stock warehouse application feature is here to help today’s creative industries.